15 Apr 2012

2012 UEBT Biodiversity Barometer: New insights in biodiversity and sustainability awareness around the world

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The Union for Ethical BioTrade (UEBT) launched the latest Biodiversity Barometer in Paris today.

The 2012 biodiversity barometer finds that 76% of all respondents from around the globe were aware of sustainable development, 64% of biodiversity. Of the top 100 beauty companies in the world, 54 mentioned sustainability in their reporting and web site, while 31 referred to biodiversity.

The barometer provides insights on evolving biodiversity awareness among consumers and how the beauty industry reports on biodiversity. It also illustrates the progress towards achieving the targets of the Strategic Plan of the United Nations Convention on Biological Diversity (CBD). This year, the survey was conducted among 8000 consumers in eight countries – Brazil, France, Germany, India, Peru, Switzerland, UK and USA.

For more information please download the Press Release.

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