Biodiversity campaigns needed to meet the UN 2020 target on global biodiversity awareness
Amsterdam/Hyderabad. “By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably” is the first ambitious target that the United Nations (UN) Convention on Biological Diversity (CBD) has set together with governments around the world. The Union for Ethical BioTrade (UEBT) estimates that a series of global biodiversity campaigns is required to achieve this ambition.
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