13 May 2009

Growing consumer awareness of biodiversity confirmed as key stakeholders gather in Munich

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Bringing together key stakeholders, the "Beauty of Sourcing with Respect" conference held in Munich, Germany on 24 April highlighted the growing importance of biodiversity for conservation, development, and commercial strategies. Organized by the Union for Ethical BioTrade, the event provided a unique platform for discussion on the ethical sourcing of natural ingredients and the critical role these practices play in meeting sustainable development objectives and in safeguarding biodiversity. The launch of the Ethical BioTrade Barometer — the first-ever international measurement of awareness on biodiversity – was also presented during the event. The Barometer empirically illustrated the rising understanding amongst consumers of the importance of ethical practices.

To access the full press release for this event, please click here.

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