IUCN: Good news on Earth Day! New report highlights growing biodiversity awareness worldwide
For IUCN, whose core business is saving biodiversity, there is some very welcome news that awareness of biodiversity is growing worldwide.
The 2013 Biodiversity Barometer report launched by the Union for Ethical BioTrade (UEBT) shows that 75% of consumers surveyed worldwide are aware of biodiversity, while 48% can give a correct definition of the term biodiversity.
Communicating the importance of saving biodiversity is challenging if people don’t know what it is, but fortunately, this awareness is steadily increasing thanks to campaigns like the International Year of Biodiversity in 2010 and growing interest from business and industry.
Read the full article here: http://www.iucn.org/?12822/Good-news-on-Earth-Day-New-report-highlights-growing-biodiversity-awareness-worldwide