05 Nov 2013

Native – Organic Products newest member of the Union for Ethical BioTrade

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Native Produtos da natureza

Approval coincides with the company’s new campaign ‘Generating biodiversity’

Native – Organic Products is the newest Brazilian member of the Union for Ethical BioTrade – UEBT. To become a member of the UEBT, Native needed to demonstrate its commitment to sourcing practices that promote the conservation of biodiversity, respect traditional knowledge and guarantee equitable benefit sharing along the supply chain. Native is the first company in the sugar and alcohol sector to become a member. In Brazil, already thirteen companies are part of the selected group of UEBT, among them Natura Cosmetics a leading beauty company in the country.

Native’s admission to UEBT coincides with the launch of their new advertising campaign with the concept ‘Generating biodiversity’, which started beginning of October.

Located in the State of Sao Paulo, Native is active in the organic food sector and it’s the largest sugar and organic alcohol manufacturer in the world. The Business group, which the company belongs to, processes around 6 million tonnes of sugarcane annually in order to produce 300 thousand tonnes of sugar and 300 thousand m3 of alcohol, in addition to more than 200 thousand MWh of electricity.  The organic sugarcane plantations add up to 21 thousand hectares able to provide Native with enough raw material to produce 80 thousand tonnes of sugarcane and 60 thousand m3 of organic alcohol.

Native’s organic food products  – around 70 – already reach consumers in over 60 countries. ‘ The company’s approach towards creating a large-scale, profitable business, which embeds Ethical BioTrade aspects in the productive processes, has set Native as a pioneer in the Brasilian market and a perfect match with UEBT’s principles’, mentions Cristiane de Moraes, representative of UEBT in Brazil.

By becoming a member of UEBT, Native commits to complying with the Ethical BioTrade principles. This means to gradually implement practices that promote the sustainable use of natural ingredients, guaranteeing, at the same time, that all actors involved in the supply chain receive fair payments and share the benefits derived from the use of biodiversity. By adopting the UEBT Ethical BioTrade practices, Native promotes long-term relationships with the local communities, generating Jobs, contributing to development and supporting the conservation of biodiversity.

It was the agro-ecological system implemented by Native on its plantations that drew UEBT’s attention. Since 2002, a scientific study coordinated by the Embrapa Satellite Monitoring has confirmed the highly favourable conditions of the farms for enhancing biodiversity – hence the motto of the new advertising campaign. The study inventoried higher vertebrates present in the areas of organic sugar cane cultivation. In about 2800 field surveys at the company’s fields, over 330 species of mammals, birds, reptiles and amphibians were identified, 49 of which are known to be at risk.

Native’s investment in research and development of technologies has facilitated the establishment of innovative sugarcane cultivation and processing practices, helping to preserve the environment with low greenhouse emissions. ‘We are a new generation of sugarcane producers that is moving away from harmful production practices used in the past in the Brazilian sugarcane sector, says Leontino Balbo Júnior, vice president at Native.

Since 1981 the company has been developing sustainable agricultural techniques in the scope of the Green Cane Project, including organic pest control, the restoration of native vegetation in priority environmental conservation areas, green manuring in crop rotation and the elimination of the pre-harvest burning practices. These all form part of a mechanized system for the production and harvest of raw sugarcane.

The company does not use synthetic agrochemicals or genetically modified organisms. All nutrients generated in the production processes are reused. The cane bagasse generates not only the total amount of energy needed for the processing of the cane, but also a considerable excess of electricity, which is fed into the distribution net.  Furthermore, the company maintains biodiversity islands – areas of native vegetation within the cane plantations – as a means to enrich the biodiversity of the cultivation areas, and thus to contribute to the ecological equilibrium. This way Native has created the right living conditions for several animal species, which would not survive in traditional plantations.


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