06 Sep 2013

Natural products, a growing demand in China

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The special connection the Chinese have with nature is part of their culture, art, beliefs and medicine. In the three ideologies that exist in China (Confucianism, Taoism and Buddhism) harmony between man and nature is essential.

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The recent study of UEBT, on the perception of the biodiversity and its ethical sourcing around the world revealed that Chinese had a thorough knowledge of these issues.

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The survey also shows they valorize brands that have a natural positioning and they wish to be informed in the traceability of natural ingredients (89% pay attention to where the natural ingredients in the beauty products they buy come from).

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