24 Apr 2013

New report highlights growing biodiversity awareness worldwide UEBT launches 2013 Biodiversity Barometer

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75% of consumers surveyed worldwide are aware of biodiversity, while 48% can give a correct definition of the term biodiversity. These are some of the findings contained in the 2013 Biodiversity Barometer report launched today in Paris by the Union for Ethical BioTrade (UEBT). Consumers in Brazil, China and France, according to the study, show a particular awareness about biodiversity.

“The Biodiversity Barometer is an important source of information on global trends in biodiversity awareness.  The results not only demonstrate a growing consciousness, they also show that respecting biodiversity provides tremendous opportunities for business around the world” said Braulio Ferreira de Souza Dias, Executive Secretary for the Convention on Biological Diversity.

Read the full press release here: PR Biodiversity Barometer 2013_PUBLIC_FINAL

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