Premium Beauty News: Biodiversity offers branding opportunities, says UEBT
The 2013 edition of the Union for Ethical BioTrade (UEBT) Biodiversity Barometer highlights growing biodiversity awareness worldwide.
Seventy per cent of consumers surveyed worldwide are aware of biodiversity, while 48 per cent can give a correct definition of the term biodiversity, shows the 2013 Biodiversity Barometer report launched last week in Paris by the Union for Ethical BioTrade (UEBT). The survey also unveil that consumers in Brazil, China and France, show a particular awareness about biodiversity.
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