London – As the international spotlight is on Brazil for the world cup, questions are emerging about how sustainable is Brazil and its beauty industry. The Sustainable Cosmetics Summit Latin America (www.sustainablecosmeticssummit.com) will address such questions; the summit will be hosted in the Brazilian capital São Paulo on 10-12th September.
Brazil has announced the World Cup and the upcoming Olympics will be the most sustainable on record. The events will use solar powered stadiums, serve organic foods, undertake waste recycling and offset carbon emissions. These green initiatives are part of a broad strategy to encourage sustainability in Brazil. Although the government is investing in green initiatives, Organic Monitor research finds Brazil and the wider Latin American region is lagging in sustainability.