30 Apr 2009

Who today has heard of biodiversity?

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Who today has heard of biodiversity? And what image do consumers have of the cosmetics industry relative to biodiversity conservation? These questions were addressed by a recent survey carried out by Ipsos Marketing on behalf for the Union for Ethical BioTrade, in February 2009, on the eve of the 2010 International Year of Biodiversity, involving a sample population of 4000 individuals in 4 countries (France, Germany, the UK and the USA). For more information read the attached press release.

PRESS RELEASE in English / French

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